What is USP? Unique Selling Proposition Explained

Learn the meaning of USP and how it sets products apart in this informative video.

A Unique Selling Proposition (USP) is a critical concept in marketing that defines the unique feature of a product that sets it apart from competitors. Understanding and identifying a USP can significantly enhance your product's appeal and marketability.

In this video, we explore the meaning and application of USP by providing a practical scenario where a team discusses creating a USP for a new pizza franchise. 

This example highlights how a compelling USP can effectively communicate the unique benefits of a product, making it more attractive to customers. By learning about USPs, you'll be better equipped to create strong, differentiating features for your products.

Watch the video to understand the importance of a USP and see examples of how it can be used in marketing.