Vision vs. Mission Statement: What's the Difference?

Discover the difference between mission and vision statements with our easy-to-follow video.

A mission statement defines what a company is doing right now. It focuses on the present and outlines the primary objectives. For example, Nike's mission statement is "Do everything possible to expand human potential".

A vision statement describes what a company hopes to achieve in the future. It is aspirational and forward-looking. Nike's vision statement is "To bring inspiration and innovation to every athlete in the world".

By understanding these definitions, you can see how mission and vision statements guide a company's strategy and direction. This knowledge is essential for anyone involved in business, from students to professionals.

The video provides clear examples and explanations to help you grasp these concepts. Watch the video to learn how to distinguish between mission and vision statements and apply this understanding in your business context.