Assure vs Ensure: What's the Difference?

Discover the difference between "assure" and "ensure" in business English with our easy-to-understand video.

"Assure" is used when addressing a person directly, aiming to remove doubt or provide confidence. For example, "I assure you that our products are of the highest quality". Here, "assure" is followed by "you", the person being reassured.

"Ensure" is used to guarantee a fact or outcome. It is typically followed by a clause that states what is being guaranteed. For example, "We have a quality control process to ensure that every item is free from defects". In this sentence, "ensure" is followed by "that every item is free from defects", which is the guaranteed fact.

By mastering the usage of "assure" and "ensure", you can communicate more effectively and professionally in a business environment. Watch our video to learn more about these common English terms and how to use them correctly in your daily conversations.