Ensure vs. Assure vs. Insure: What's the Difference?

Understand the differences between "ensure", "assure", and "insure" with this clear and concise video.

One of the most common mistakes in business English is confusing "ensure", "assure", and "insure". Although they can sometimes be used interchangeably to mean "guarantee an outcome", each word has a distinct meaning and usage.

• Ensure: To make something certain or guarantee. Use "ensure" to imply a virtual guarantee. Example: "We ensure that all products are tested for quality".
• Assure: To remove doubt or give confidence to someone. Use "assure" when you want to remove doubt from someone's mind. Example: "I assure you that the project will be completed on time".
• Insure: To provide or obtain insurance for something. Use "insure" when talking about insurance. Example: "We need to insure the company’s assets against damage".

Watch the video to learn how to use  "ensure", "assure", and "insure" ccorrectly.